Strategies for Increasing Customers Experience

Businesses are grappling with enhancing customer satisfaction, and it has emerged as one of the most critical areas of focus for any company. As a result, improving customer experience should be the top priority if you want to make your business shine.

Enhancing customer service across all aspects of the company is among the first tasks you can do to build a good customer experience plan. Customers expect a good experience from businesses and not simply a financial connection. 

To differentiate your company from its market competition, you should provide an outstanding client experience. Implementing the Kerala customer experience tips that several organizations in Kerala have implemented will help boost your revenue.

  • Boost client loyalty

Getting a new client is more expensive than maintaining the original one. As a result, providing a positive experience for your existing consumers is very important. It assures that they will continue to do business with you in the upcoming years. 

Give consumers an incentive to tell their companions about your business by giving them discounts or free presents per each new client they bring in. To make them feel unique, you might give them early access to freshly announced products.

  • Reply to Customer feedback 

Customers will initially communicate with your service employees. They create a permanent image of your company or corporation. 

You can give a better customer experience if the corporation can understand how your consumers feel about your brand. The process for enhancing customer experience should include gathering, evaluating, and applying feedback.

One should not respond to the customer’s query very lately. Giving a response to the feedback in the proper time will increase the customer’s relationship with the organization. 

When you provide feedback, you demonstrate that their thoughts are important, which makes them loyal to your company. The client’s feedback can be used to evaluate customer satisfaction and give possibilities for growth in marketing.

  • Establish a sentimental relationship with your customers

The most satisfied customers arise when an employee establishes an emotional bond with a client. Consumers remain loyal because they have been emotionally linked to a product and service and appreciate how they feel after using it. 

A company that optimizes for emotional connection beats competitors in terms of revenue turnover by 90 per cent. Improving customer satisfaction is one of the most critical aspects for making the business grow. 

  • Giving the best customer service

Consumer service should be focused on the customer, not the organization. You must review every time how your consumer interacts with your organization to improve the customer experiences.

Product quality rises with good customer service.  Actual service is one of the most excellent methods to implement an effective customer engagement strategy. The company’s sales increases when the customer gets a good service.

  • Use an excellent framework to help your team grow

A quality framework goes beyond assessing phone and email communication quality by planning and measuring your team’s progress through counselling, education, and group training. 

Improving your call centre’s performance is critical for gaining a competitive advantage in the scope of customer experience. Look at the overall organization statistics and performance metrics by separating your consumers using data analysis.

Final Words

Being active and strategizing about how to improve your client experience is the first step. Your product or service may be the ideal match for a consumer, yet they may miss out owing to severe problems in their experience.

Take these points and use them in your marketing plan to keep your consumers pleased and returning for much more.

Online Startups with no need for investment

Freelancing is a fantastic way to make money online without investing in any currency. Numerous online jobs in India don’t require any investment and allow you to enrol as a freelancing worker.

Money should not be a problem when you have an idea for starting up a business. There are a lot of startups that one can start without investing any money. 

An individual’s gains from a startup company are numerous. It is satisfying on many levels, including freedom, financial benefits, learning possibilities, lifestyle adjustments, and aesthetic pleasure.

The Kerala state of India has started a Kerala startup ideas business that helps create a small business with little or no investment.

Beginning with little or no money and without being overly pushy with your enterprise is always an innovative approach. If you’re looking for non-investment ideas for your business, here are a few suggestions:

  • Start Content Writing or Blogging

This work requires no investment. It is based on your imagination of making beautiful and informative content by using proper words. If you have more knowledge, then it will be very easy for you.

There are several elements to blogging. Along with a team of authors you have the chance to take on significant projects for which you will be paid as the writer.   

  • Dropshipping

In this work, you only need to take products from the seller and take care of the packaging and delivery. It is the simplest way to start your own business. 

You don’t have to get a warehouse for storing the product. With dropshipping, you can easily do your work from anywhere you want.

  • Data Entry Services

Many companies assign their data to freelancers and data entry firms to help them in their work, and this service is in high demand. So, a data processing business is a tiny business that you can start with no money needed for investment.

Moreover, no particular expertise is necessary to begin this startup. It is essential to have a basic understanding of computers and a fast writing ability. You may start by doing it yourself, and then employ it as you grow.

  • Consider being a reseller

Reselling is usually an excellent method to start a great business. You don’t have to spend any money buying the product, and you don’t have to produce or manufacture any goods. 

As a reseller, you act as a middleman negotiating lower prices for goods and selling at a little more cost and making money through it.

  • Coaching Classes

Coaching classes are a great way you may start to make money. If your thoughts are clear and you believe you can teach well, you may begin coaching classes. 

You need basic knowledge about a subject that you will teach. The initial investment is nearly nothing, and you may begin educating students from your own home and expand afterwards.

  • Real Estate Broker

Real estate is growing like it’s never been before. Whether a student or a working professional in a multinational corporation, everyone will need to rent or buy a home. 

Many people are also interested in investing in plots and real estate since the real estate industry has many potentials and is a viable business possibility that does not require massive investment.

Final Words

Many startup ideas are available with which one can start their business without any investment and can even scale up pretty well. By creating your own business or work, you can become independent and financially free.

Functions of an infrastructure management service (IMS)

IT infrastructure management service (IMS) is the active administration and application of resources, technology, and data. Its scope comprises everything from the web browser to software development, processing, data security, and cloud-based applications.

IMS Kerala service is an organization that helps customers in administration. The IMS group is in-charge of IT infrastructure development and maintenance. A company’s network environment comprises of all the physical frameworks and elements required to keep its operations running.

An IMS establishes defined limits for the management of your company’s overall success. The main objective of IMS is to keep the business running as productive and smooth as possible by minimizing cost and time.

Merits of implementing IMS 

An efficient supply chain gives you a clear and consistent picture of your whole company, how they interact, and the dangers they pose. It reduces waste, increases efficiency, and it becomes simple to execute new methods in the future.

Aside from simplifying decision-making, lowering costs, and increasing monitoring, an IMS can benefit the following:

  • Respond quickly to any IT-related emergency.
  • Control technology and infrastructure in a proactive manner.
  • Evaluate service quality by identifying when it falls short of the necessary quality.
  • Recognize and react appropriately to your network threat as soon as possible to minimize their impact.
  • Distant monitoring technologies are used to analyze systems and software quickly and begin identity procedures that reduce disruption.
  • Programs for document management.

IMS Divided Into Three Types

The principle of IT infrastructure management is based on a thorough overview of the many elements of IT infrastructure and the essential duties connected with each component’s administration. IT infrastructure is classified into three types. They are explained below:

  • System Management 

System management covers a wide range of activities. It handles the primary IT department cells and involves managing all IT infrastructure present in a data center. 

The daily operations are handled by the Chief Information Officer (CIO), responsible for coordinating the implementation of multiple programs into the company’s cloud system and monitoring the operational processes of the network infrastructure. 

  • Network Management 

The field of security network administration is known as network management. Company’s whole network management system is managed by IT security.

Network security specialists monitor and set up networks to ensure that resources are distributed appropriately to software and systems where they are required to sustain the customer experience and stability.

To monitor the organization’s overall security and prevent unauthorized user access, IT administrators must have a high-level of transparency into the network.

  • Storage Management  

For IT and marketing corporations, data storage space is a valuable and essential resource. As a result, data storage technologies and resources, such as virtualization, storage provision, storage encoding, and data security, are necessary for IT infrastructure management.

Final Words

IMS helps to grow your business by getting rid of inefficiency and establishing uniformity throughout the company. It helps in protecting your data from getting hacked and manages the data by properly storing it.

Adopting Kerala Hybrid Workspace in your company

A hybrid workplace model is a kind of work environment that helps employees decide upon the type of work they can do. A basic hybrid work model gives freedom to choose how to do your job, whether from home or office.

Those companies who adopt to Hybrid workspace for their organization have more than one office. Only some workers attend for remote work, and the rest of them work from home.

Implementing a hybrid workspace in your company is not an easy task for a business organization. It is like rebuilding your structure and making sure it is appropriately utilized and give fruit full results. 

Before implementing a hybrid workplace directly in your organization, one should always learn from the other organization which has moved to a hybrid workplace. This is where one can learn from their mistakes and the progress that they have made. 

Kerala people have implemented the Kerala hybrid workplace model into their organization which has helped them in growing their business. If you are interested, then you can follow the below points for growing your business.

  • Inquire about what staff members desire

Don’t assume that all coworkers want to have the same thing. Because everyone’s goals are different. Creating a successful hybrid workplace requires input from employees across the board.

One should ask their workers if something will change in the organization’s system and collect feedback from them. 

Making oneself available to hear their concerns and ideas, and being honest with them about the kind of workplace improvements you will make is really important.

Pay attention to the responses from your team by conducting a survey. Get yourself out there to discuss their complaints and suggestions by being truthful with them about the types of improvements you can make to the business.

  • Provide a variety of alternatives, but not too many

Give more options to your employees when working. They can either work from home, or they can come directly to the office and work, or the third option is that they can do delivery of goods. 

Give workers a choice to work at your corporation: one where they spend most of their time in the office. Allow individuals to alter their minds, but attempt to persuade them not to do it too regularly.

With this method, you could set goals and know where the entire team will be at a particular time. This allows users to manage resources easily.

  • Create remote job postings

How you acquire new staff will be the greatest challenge of a hybrid organization. Create job advertisements as location-independent as possible.

Develop a new interview and recruiting process that helps individuals regardless of how far they are from the office and provides them with the tools and chances they need to get to and from meetings and events. It keeps employees engaged regardless of wherever they work. 


Final Words

A hybrid workspace improves your organization and helps you to grow and dominate in the business sector. Adopting a hybrid workspace to an organization is the new key for growing its organization. 

Why is Blockchain Technology the Future?

Blockchain technology, described as the most promising technological innovation since the Internet’s creation, provides a meddle-proof and permanent data storage system, as well as clarity in digital applications. This new technology can disrupt industrial sectors by providing faster, more secure, and transparent transactions.

To build expertise in this confidential and secure technology, the government of Kerala started an initiative named Kerala Blockchain Academy that is managed by the Indian Institute of Information and Technology and Management – Kerala. They provide Blockchain developer programmes and Blockchain training in a variety of disciplines that aid professionals in reaching their goals. 

This government-run initiative organized a two-day conclave, ‘BlockHashLive 2019’, in collaboration with Allianz Technology, India. They predicted in this conference that Kerala would create 20,000 blockchain professionals over the next two years, ushering in a tremendous change in India’s blockchain technology.

Blockchain is claimed to be the future because it offers security and smart data transfer, decreases the risk of hacking and data tampering, and provides many more benefits to various industries. Mentioned below are a few areas which will have the most effective use of Blockchain and Blockchain development in the future. 



Banking processes like encashing a cheque or updating the statement, which generally takes several hours, will take less time if Blockchain technology is used.


The healthcare sector can utilize Blockchain to securely keep patient records like prescriptions, medication, etc. that will improve the security of the data.


Voting will see an increase in the accuracy of counting and a reduction in the possibility of misunderstanding if blockchain technology is used. 


Another well-known use of Blockchain is its use in Bitcoin and other cryptocurrencies. There has been a huge surge in this field as several top companies started accepting cryptocurrencies. 

Web Server

Data security is crucial in a web server. Each block of a Blockchain acts as a node and participates in the request-response cycle of a web server.

Final Words

Everything is safer with Blockchain, from money transfers to private storage of data. This makes Blockchain the technology of the future. 

Meta Description 

With Blockchain turning out to be the most promising technological innovation, it is the next big thing for the future with its uses enhancing in every sector. 

Most Common Mistakes to avoid while performing Data Analysis

As the amount of data and facts generated each minute is increasing exponentially, businesses need to extract useful insights from them. Data analytics Kerala is in very high demand right now. Many professionals are trying to pave their career towards data science. Many skilled data analysts in Kerala are perfect at their work, however, these are the few most common mistakes they should avoid in any case:

  • Overfitting
    It tends to happen a lot during the analysis process. The curve produced by the model might seem to be predictive, however, it is only because the data fits the model. The failure of the model might become apparent, but when the model is compared to future observations, they might not be so well-fitted.
  • Sampling Bias
    It occurs whenever a non-representative sample is used. This mistake should be avoided because it can weigh the analysis in one particular direction too far.
  • Focusing only on the numbers
    This can have arduous real-world consequences. There might be cases when the numbers might look clean and neat, however, the underlying biases could be economically and socially convulsive.
  • Disclosing metrics
    It can create problems like in the education field, teaching what is on the standardized tests. It is common because a metric is of no use once the subject knows its value.
  • Chart overload and chart junk
    This occurs usually while building a dashboard or even a simple analysis. You need to make sure that everything which is displayed on the screen has a clear purpose and there is no extra stuff to distract or lose focus.

Other common mistakes include cherry-picking, solution buyers, communicating poorly, etc. Data analytics is a very interesting field of study. When you do the process in the right way without making any mistakes, you and the company you are working for will experience huge benefits. You will get great advantages in terms of leads, sales, costs saved, and traffic.

What are the most significant challenges faced by Data Analytics?

Effective data analytics techniques have become a very important deterministic factor to determine who will thrive in the business. Kerala Data analytics is being used by many companies to increase their profit margin and determine various patterns in sales. However, there are certain obstacles and challenges faced by data analysts. Data analysts in Kerala are working on determining the challenges and finding an effective solution. The most significant challenges faced by them are:

  • Budget issues
    Data analysts not only need to work in the present but also have to think for the future in a very viable manner. Balancing these needs requires them not only to take ownership of the present but also to come up with a comprehensive strategy for the future. However, in many companies, data analytics and data fall under the same section as IT and do not get separate budgets. Due to this, data analysts aren’t able to invest more in tools and specialised skills.
  • Burgeoning data
    As the amount of data an organization is collecting is increasing over time, data analytics might become an arduous process. Without the right strategy in place, this process of collaborating on projects, collecting relevant information, and generating regular reports can easily go awry.
  • Quality
    Data is considered to be the lifeblood of an organization or business. Hence, if the data is not of high-quality, the decisions taken as per the data will be negatively affected. The access to vast amounts of data that comes from different sources often comes with different formats and quality and this is one of the major challenges faced by data analysts when it comes to streamlining analytics.

Overcoming these challenges might be a bit of a task and a little bit time consuming but the benefits of data analytics are tremendous and worth all the time spent over solving these challenges. You should focus on improving your organization today and consider it as a huge investment in a data analytic system.

Meta Description – Kerala data analytics have come up with many solutions to overcome some of the most significant challenges that are being faced in the Data Analytics sector. 

How can patient care be improved with Data Analytics?

Data analysis healthcare

Data analytics is substantially helping the healthcare sector in improving their performance by assisting physicians in making well-informed decisions, boosting patient involvement, and enhancing the quality of post-procedure care, making a tremendous impact in the field of patient care. Data analytics is also generating awareness on systemic misuses of resources, tracking individual practitioner performance, and even tracking the health of populations and identifying persons at risk for chronic diseases. 

Due to the benefits of Data Analytics, the government of Kerala has decided to start a centre of excellence for data analytics and artificial intelligence. This initiative of the government was proposed for Kerala Data Analytics development in the sector for information technology and management, Kerala. The Indian Institute of Information Technology and Management, Kerala has already started a Data Analytics Programme.

Listed below are a few ideas about how data analytics can benefit the patient care industry.

  • Data analytics can assist health care providers in developing plans that are nearly flawless in the long run since they would have considered all aspects given by the diagnostic models.
  • Because of the large amount of data kept in individual practices and major hospitals, it will be possible to predict which patients may fall into vulnerable categories in the future. 


  • With the capacity to process big data sets, it would be feasible to benefit substantially from the valuable experience that is available in the form of clinical trials, case studies, research articles, and so on.
  • Data analytics would help a lot by examining vast amounts of comparable data and providing fact-based suggestions.
  • Case Managers can make extensive use of data analytics to assist their patients in meeting health objectives by designing innovative strategies through analysis of the current trends in the healthcare sector.

With the use of Data Analysis, the health care sector can better manage resources, allowing it to act aggressively in high-risk groups earlier and avoiding long-term systemic costs. 


Is it possible to bring down cart abandonment rate to zero?

Cart abandonment is a major problem in today’s volatile world of ecommerce. It is a phenomenon that plagues all industries and economies: on an average, about 77% of customers abandon their shopping carts instead of completing their purchase. This rate only seems to be rising with time. Businesses are at a loss to understand why only 3 out of 10 people complete their purchase—even if the businesses have followed through all the hygiene practises, such as page optimization, pricing strategies, search ranking, and perfecting their information architecture among others. No doubt, businesses are engrossed in deciphering why cart abandonment happens and how to recover abandoned carts.

A much discussed topic

Reasons behind cart abandonment have been researched, categorized, qualified, and weighed. The market too has been flooded with many tools and applications to automatically target abandoners by sending communications and employing retargeting tactics. Although the success of these tools and tactics continues to be debated upon, businesses need to evolve strategies to nip the problem of cart abandonment quite early in the shopping journey. In fact, it is actually the best starting place to demonstrate your core values to the cart abandoner, who has already spent time interacting with your site and putting an order together.

Reasons for cart abandonment are much more than forgotten passwords, payment issue, etc. A recorded customer session may not be the ideal starting point for devising your response. Businesses have to first visualize the journey by seeing it through the customers’ eyes and by optimising online experiences. In fact, businesses are losing sales due to poor customer user experiences online—with issues ranging from a complicated navigation and a problematic shopping experience to other difficulties. When businesses realize that customer buying behaviour drives revenue, data-driven customer engagement takes precedence over traditional retargeting or re-marketing tactics. This realization helps businesses to streamline the online experience factor and deliver better service.

Enhanced customer experience management

Bringing down the cart abandonment rate to nil is possible with the use of advanced customer experience management solutions. For instance, tools such as IBM Tealeaf Customer Experience (CX) focus on customer involvement, action, and choices to resolve roadblocks during customer journeys. By linking users’ actions to business results in real-time, businesses gain the much-needed visibility into buyer behaviour. Customer Experience (CX) management sums up all the experiences that a user had or currently having during the visit over a particular e-commerce application. It provides deep insight of your infrastructure and the much-need customer intelligence.

Businesses need to perform the following tasks to address issues relating to cart abandonment:

  1. Monitoring the KPIs of customer experience
  2. Proactively examining and responding to known technical issues
  3. Listening to customers
  4. Prioritizing customer experience issues based on business impact
  5. Qualifying and validating actual customer behaviour

By tackling the issue of cart abandonment head-on, CX is playing an important role in redefining the CRM function. Today, successful online retailers rely on using CX as a launchpad for CRM marketing programmes to support customer value growth, ensure retention, and foster loyalty.

Why Is Data Analytics So Important?

Data analytics (DA) is the qualitative and quantitative techniques and processes to enhance productivity and business gain. Data is extracted to draw conclusions about the information they contain and analyze behavioral data and patterns. It is widely used in commercial industries to enable organizations to take informed based business decisions. It is used by the scientists and researchers to verify or disprove scientific models and theories.


What is about data analytics?

It is primarily a business-to-consumer (B2C) application. International organizations collect and analyze data associated with customers, business processes, market economics or practical experience. This is then categorized, stored and analyzed to study the buying trends and patterns. It is a high-velocity data and it presents unique computational and data-handling challenges. The data is collected from a multitude of sources using Big Data management solutions and customer experience management solutions that utilize data analysis to transform data into actionable insights.

It involves asking questions about data crunching, question-answering phase leading up to the decision-making phase in the overall Business Intelligence process.

Who are the data analytics?
There are skilled data analytics professionals, who generally have a strong expertise in statistics and they are called data scientists or data analyst.

Here are the seven steps that remain consistent across organizations and their data analysis processes:

Recognize business handles
: The business should be willing to make changes to improve its key metrics and reach its goals as well.

Fix the objectives: 
It is extremely important to determine the objective like whether the business is progressing toward its goals; identify metrics or performance indicators early etc.

Data cleaning: Improve data quality to generate the right results and avoid making incorrect conclusions.

Grow a data science team: Include on your science team individuals with advanced degrees in statistics who will focus on data modeling and predictions, as well as infrastructure engineers and software developers.

Optimize and repeat: Perfect your data analysis model so you can repeat the process to generate accurate predictions, reach goals, and monitor and report consistently.

Data collection: In order to build better models and gain more actionable insights it is vital to gather as much data from diverse sources as possible.

Benefits of Data Analytics:

1- Data visualization: Graphical representations is more interesting and more insightful than columns and rows of numbers. It allows anyone to quickly grasp difficult concepts and identify new patterns within data without the need for complex analysis. They offer an immediate business advantage and effective storytelling and also can be a useful way of establishing best practice ways of looking at your data.

2- Data Diversity: More data often means more insight. But it isn’t always simple to obtain; data diversity requires tackling disparate sources, varied data sets and unstructured data. Unsurprisingly, many businesses have fallen at this hurdle. In fact, it shouldn’t matter where your data is stored – as long as you are employing the current wave of data blending tools, you can bridge the gap between all the sources. With a significantly improved delivery approach, you can create a repeatable process that takes minutes to refresh, not weeks.

3- Agile Analytics: Traditional business intelligence projects take years to come to fruition, and long-term breakdown often results in a solution that doesn’t fit the original requirements. With the advent of new tools, actionable business insights can be delivered in just months or even weeks.

4- Self Service Analytics: The rapid developments in technology the barriers have been lowered. Now, we all have the capacity to become data scientists. Every team within your business can get value out of data using widely available analytics tools.

5- Advanced Analytics: Advanced analytics is becoming increasingly prevalent, even for those without a PhD. Right now, we are working with FMCGs to automate assessments on forecasting processes, and with banks to create their own recommendation engines.

Many businesses use analytics to understand and learn from what has happened in the past. As data becomes more important to your organisation, you may move from ‘descriptive’ analytics to ‘prescriptive’, i.e. where should your business go next? 

However, in today’s business climate, it’s no longer good enough to make good guesses and hope for the best. Creating a company culture based on using business analytics throughout every department helps companies stay agile. It also helps them make smarter choices on where to take the business – and how to get there. But before embarking on this journey you need to ensure that you have the right processes and tools in place. Therefore it is advisable to start by becoming confident with your historical data first, before looking towards the future.