Infopark’s Rice Bucket Challenge (RBC) turned out to be a big hit with the IT companies and their employees collecting a whopping more than three tons of rice — two-thirds of which were donated to tribal settlements at Kuttampuzha Panchayat in Kothamangalam on September 17th.
The two-week-long RBC was inaugurated by Principal Secretary, Industries and IT Shri P H Kurian on September 5 on the occasion of Onam celebrations at Infopark. Around 200 Muthuva tribal families at Urulanthanni in Kuttampuza Panchayat received two tons of rice, with the remaining set to be distributed to another tribal settlement soon.
The van bound for the tribal settlement with the rice was flagged off by Infopark Chief Executive Officer Shri Hrishikesh Nair from the campus on Wednesday. “The campaign has struck an emotional chord with thousands of people across the country due to its charitable appeal. Infopark will provide all possible support to such humanitarian initiatives,” said Hrishikesh Nair. The RBC was held with backing from the Minister for Welfare of Backward Communities P K Jayalakshmi. IT companies operating at Infopark Kochi and its satellite centre in Thrissur participated in the challenge.
Tribal Extension Officer of Idamalayar Shri George Maliekkal and Tribal Development Officer Shri Moosa Ayakkodan were instrumental in the distribution of rice at the settlement at Urulanthanni. The Rice Bucket Challenge is the Indian version of the popular ALS Ice Bucket Challenge, which began in mid-2013 and has become viral. Inspired by the ice bucket challenge, a Hyderabad-based woman journalist came up with the RBC which requires people to donate as much rice as they wish to a needy person, post a picture with them on a social networking site, and nominate four others to attempt the challenge.